When our area small business owners want to reach the local consumers who will spend $49.6 billion at retail this year, radio advertising is the most effective and affordable option.
92% of local consumers tune-in to our radio each week. This is far more than watch broadcast TV, read a newspaper, use social media, or log-on to a streaming audio site . This includes listeners of all generations. Generation X, Y, and Z. Boomers. Millennials. Everybody.
Most importantly, according to Advertising Age Magazine, radio advertising delivers a better return on investment than television, newspaper, and social media.